Your 2018 Digital Marketing Resolution Guide

It’s that time of the year again… As we reflect on 2017′s hits (and sometimes misses!), we continued with activity for 2018 and the new challenges it will accompany our way. What lies advanced for us marketers and cast experts in these accessible months? How will we footfall advanced of the curve, in adjustment to ability and appoint with tomorrow’s consumer?

Here are 3 agenda business trends to actively accede amalgam in your 2018 plan.

1. Creating personalised experiences

The canicule of ONE SIZE FITS ALL are over. Today’s chump is gluttonous personalised experiences. Uniquely crafted agenda adventures advised to accommodated the consumer’s needs and taste. Pertinent advice is key as consumers are apparent circadian to an cutting bulk of commercial messages. The result? Consumers alone appoint with alone ads, and in turn, blank the business letters they apperceive as clutter. Personalisation can be as simple as implementing customised landing pages for assorted campaigns or as adult as alms a absolutely personalised browsing acquaintance based on the web-users history. Many altered types of solutions are now accessible at lower costs such as those chip into agreeable administration systems (CMS) or into analytics solutions. Standalone software as a account (SaaS) can aswell action personalised options which accommodate your brand’s CMS and analytics. A different and abstruse agenda acquaintance for a different consumer!

2. Embracing Artificial Intelligence

Using Artificial Intelligence (AI) technology as a apparatus to bear an abundant acquaintance to anniversary chump is aswell on the rise. 1-to-1 personalisation application AI is based on the aforementioned attempt as enhancement and segmentation, but offers a band-aid to their two greatest challenges: delayed after-effects and disability to scale. In 2018, you can apprehend AI website personalization casework to be adopted beyond added sectors than the transactional sectors it had originally become accepted with. Could getting an aboriginal adopter of this trend be benign to your brand?

3. Creating agreeable to accumulate chump engagement

This one is absolutely simple: amalgam agreeable business into your consumer’s agenda adventure creates chump engagement. Marketers are actively traveling to accept to amusement agreeable as a cardinal resource: creating an assurance action utilizing assorted media in your product’s lifecycle is a accept to for 2018. Application techniques like personas and agreeable mapping are a abundant way of accomplishing this goal. The use of video will aswell change the bold in 2018 as video will accretion the better boost in this accessible year. Take YouTube for example: its cartage and assurance has added year over year. It has become the additional better seek engine afterwards Google. Video is bound evolving from simple ads to awful agreeable content. This change is fuelled by amusing media: reside alive on amusing platforms such as Facebook for archetype is demography the agenda apple by storm. Making video agreeable flash throughout the chump lifecycle from pre-roll YouTube ads to explainer videos to reside feeds are just agreeable means to accept your chump appoint with your brand.

The agenda apple is consistently evolving and blockage on top of trends can sometimes feel overwhelming. Just like actual the Holidays, planning is essential. Your digital business agency is an important accomplice on which to angular on in adjustment for you to accomplish your 2018 goals. Don’t alternate to altercate these trends with them in adjustment to acquisition the best band-aid for your brand.

2018, actuality we come!

Choosing The Best Web Development Company for Your Business

The website is the business’ basic presence online, that’s why it’s extremely crucial to choose the best web development company to help you represent your brand out there. This is especially true for small and mid-sized businesses as they will need more effort to establish themselves to their customers. Here are some points to keep in mind to choose the best web development company for your business:


A company can’t ever dream to develop your website if they’re not doing a job on their own. Check their website. Does it look professional? Is it easily navigable? Ask if they have a portfolio. This is the best way to examine the types of website they can create. It’s a good sign if they are capable of making diverse websites which entails they have worked with a variety of your clients. When you see this for yourself, you will know if they are good for your business or not.


This is a very important factor that will determine the flow of your collaboration. An agency who can’t respond well won’t be able to communicate with their clients during projects. How quickly do they respond to inquiries? Do they return your calls? If they can’t do this, then it’s a major red flag and you shouldn’t choose this agency

It’s very important that the website development company you choose maintains constant communication with you. During your collaboration in your projects, they will have to deliver reports. If they can’t perform well even before winning your company, it’s very likely that they won’t be able to communicate with you when you’re already working with them.

The people

Assign a time to visit their office if it’s not an overseas company. This will allow you to make a better judgment as you will be able to see them in person. How does their staff treat visitors? How does their work environment look like? Do they have a close-knit relationship with each other? Do you think these people can provide you the service that you want?


What their client says about their services will say a lot about their company. Research about them and their past clients. Did they like the service they provided? Are there more negative reviews than positive reviews? Knowing this will save you from a potentially bad company. It’s always best to be wise.

You can also talk with other people who have worked with the company before and ask their experience.


All of the other factors may be good to go for you, but don’t forget that web development isn’t given for free. You need to choose a company that is within your budget. Be wise enough to know that your money is worth the services you are getting. Create a budget plan so you can save yourself from overspending and maximize your budget.

Being able to make the right decision in choosing the best web development company for your business may just be the key to its success. Never take this for granted and give it ample time and deliberation.

5 Customer Aspects That eCommerce Retailers Should Never Miss Out On

Building an eCommerce site isn’t that easy, especially when a plethora of similar sites are competing in the market.Whether one is starting up a new online store or has an existing store that is not seeing much profits lately, one thing that surely calls for attention is anticipating the customer’s behavioural tendencies. There are many emotional triggers behind the behaviour of online buyers that every retailer need to count on and reconcile their websites accordingly to ensure that their visitors stay back. For anyone selling things online, these emotional persuasions play a greater role in getting the potential sales or customers.

Chic look of the store

Like the way no customers like walking into a storefront that is smelly, disorganised and unwelcoming, online buyers also turn away from a displeasing site. They hope for an elegant store with a clean, spacious and compassionate atmosphere. Considering that an eCommerce store is just the resemblance of a physical store in the virtual or web world, retailers must pay utmost attention to make store’s layout, designing, products presentation, content and other aspects as appealing as possible.

Story telling

While every element in an eCommerce store contributes in and out to the unique personality of the brand, the chief idea is to present a cohesive personality which the targeted customers will actually like. It is essential because customers like to feel connected with whatever brand they approach and perhaps this is the only reason why marketers of big brands endorse them by hiring celebrities. Storytelling is the best way otherway round in eCommerce to connect with customers. It can be presented in either way, as the company’s story in the About Us section or by summing up a unique product experience in the product page.

Clear statement for product scarcity

A popular notion of scarcity is that people get motivated to bargain on something if they find out that it is scanty. The same principle applies to eCommerce, for which it is sensible for the retailers to maintain transparency in displaying the stocks availability for each product. Marketers mostly trigger this concept to tell customers that their popular products or low-priced products might sooner go out of the stock which of course will grab their attention and encourage them to buy.

Trust emblems to rely on payments

Improving the store’s reliability and trustworthiness is essential as many customers are reluctant when it comes to online payment. Besides giving a professional look to the website, there’s should be displaying of security badges, customer testimonials, ratings, customer-services email address or contact numbers on the store which infuse a sense of trust in the buyers. Further, eCommerce sites need to always avoid things that can turn off customers during payments such as popping up of expired SSL certificate messages.

Social linking

Social linking in eCommerce sites implies the use of referral links from popular social network sites that a large number of people trust. The linking of every product page with mass platforms like Facebook, Twitter, Pinterest, seems appealing to the customers as they look at it as an opportunity to share their experience or interests of online shopping with their social circles.

These stand as the most gripping emotional factors of every online buyer that describe well their expectations whenever they visit an eCommerce store. Thus, every retailer is hoped to get along with this thought process of the customers and sprinkle them in and out the stores to witness their sales soar higher.